Sweets are an obligatory element of the assortment in every store around the world. They are sold both in large supermarkets, local shops, tiny shops, gas stations and even in bazaars. Consumers are interested in both well-known products and new, exotic sweets. But most of all, they are looking for products at a good price.
If you want to present your retail customer with a competitive offer, you have to buy sweets yourself at a good price from a wholesaler. Many European retailers end their search in Poland. Is it really profitable to buy sweets from Polish distributors and how to do it?
Poland - why is it profitable to do wholesale shopping here?
Those who have never had the opportunity to buy in Poland may be surprised at the prices of some products. Whether it is profitable to buy something from a Polish distributor depends on the product category. Some goods are more expensive, while others are cheaper than their counterparts in Western Europe. The first category includes cleaning agents and some care cosmetics, such as shampoos and shower gels. Here, Western distributors of these goods can find buyers among Polish retailers. However, there are categories of products that are particularly profitable to buy, both because of their quality and very attractive price. This group includes prams, electronics, gardening tools and Polish food and beverages.
Some Polish food products, such as alcoholic beverages, soft drinks, cold meats, dairy products or sweets, do not even have to be advertised to a foreign recipient. Ecological production methods, high quality and excellent taste are the aspects thanks to which the product itself wins recognition among consumers. The high probability of selling the product to a retail buyer and competitive starting prices are some of the aspects for which it is worth considering purchasing Polish products from a Polish wholesaler.
For a foreign wholesale buyer, the current economic situation may also be beneficial: recently, a decrease in the value of the Polish zloty (PLN) has been observed. The exchange rate of the Polish zloty against the dollar or the euro is not beneficial for Poles themselves, while foreign buyers may be encouraged to shop in Poland.
Polish sweets - price and quality
Whoever has tasted Polish chocolate at least once, tasted Polish candy "Krowki" or sunk their teeth in plums in chocolate, does not need to be convinced about the quality of Polish confectionery! They are gaining recognition even in countries where confectionery traditions are also at a high level. Consumers in many countries easily recognize Polish sweets and often they end up in their shopping cart.
The strong position of the Polish confectionery industry can be proved simply by statistics. In 2021, Poland became the 7th exporter of sweets in the world. For several years, the largest buyers of Polish confectionery products have been Germany (EUR 974.5 million in 2021), Great Britain (EUR 493 million in 2021) and the Czech Republic (EUR 163.2 million in 2021), although Polish sweets can also be found in Arab countries, the Philippines, the USA or Canada.
Why do foreign entrepreneurs decide to buy sweets from Polish wholesalers? In addition to quality, good opinion and excellent taste, Polish sweets are characterized by a quite competitive price. And this is important if we want to earn on subsequent retail sales.
How to find a good deal?
Have you never placed an order with a Polish wholesaler and don't know how to do it? In order to find the most favorable offer, it is worth remembering a few rules, especially if you have no experience on the Polish food market.
First of all, before you even sit down to place any order, take some time to do some market analysis. Here, the Internet is simply a very helpful tool! Check prices on Polish and foreign retail markets. If you find out how much Polish sweets are sold in other stores in your country, you will more or less know how much you have to buy them yourself to earn. Secondly, it is worth comparing domestic prices with the prices of the same products in Poland and neighboring countries.
In addition to the price itself, be sure to check the demand! Polish sweets are different and in your country the popularity of one product may be greater than the popularity of another. It is important not only to buy cheap, but to buy something that will simply sell. Popular Polish “classics” include Ptasie Mleczko, stuffed lollipops, biscuits with jelly covered in chocolate, plums in chocolate and donuts. Nevertheless, the export of Polish chocolates, pralines, wafers, candies and traditional lollipops is also growing year by year.
Once you start looking for the final offer, don't stop at contacting one seller. Compare the offers of the same products from Polish distributors, and ask each of them about the terms of cooperation. This will help you gain real insight into the possibilities and ultimately - choose the most attractive offer!
How to find a Polish wholesaler?
How to find a Polish distributor and start cooperation with him? Wholesale purchase of Polish sweets is possible in two ways. One of them is placing an order with an intermediary - a company that coordinates the purchase of Polish products in bulk and delivers them to a foreign buyer. The second solution is to establish direct cooperation with a Polish wholesaler.
Both ways have their advantages and disadvantages. By using the services of an intermediary, you have it easier in a way: the company helps in completing the formalities and in finding the best offer among many suppliers. In case of problems, you can also rely on the customer service department, which should deal with any difficulties. The disadvantage of this solution, however, is that it will always be more expensive: after all, the broker also has to earn and you will pay for his work.
The advantage of a direct transaction with a Polish wholesaler is the chance for a much more favorable price. And although you need to spend some time finding the right distributor and establishing cooperation with him, in the long run it can pay off a lot. Especially that Polish distributors are willing to set the terms of the order individually, and they offer favorable discounts for regular customers. Intermediaries often have predetermined prices of the products offered in the contract, and there will be no room for any negotiations.
Regardless of whether you decide to cooperate with an intermediary or to buy directly from a Polish wholesaler, always check the opinions about a given company. Here the Internet will also prove to be a very helpful tool!
Do you want to buy sweets at a good price? Contact us and we will prepare a special offer for you!