Sweets! Who wouldn't like them? After all, all over the world, in every country, town, town and village, there are supporters of sweetening their lives and pleasing their palates! And sweets, although they can and quickly disappear from the table, can travel just as quickly, crossing borders and conquering markets (as well as hearts and palates) for their native copper. And although the competition on the global market is huge, Polish specialties have managed to achieve international success. And hardly anyone realizes that Poland is the 8th largest exporter of sweets in the world!
It should come as no surprise that those who have tasted Polish sweets once "lost" forever, in love with their taste. Even picky Italians or Swiss famous for their excellent chocolate can go crazy for Polish fudges…. After all, why should something good fail in the world market?
Below is a list of 5 Polish products that were most often exported to the needs of foreign markets:
All colors of chocolate
Wedel, Goplana, Jutrzenka, Solidarność ... There are many brands of Polish chocolate recognized in the west. It is this classic form of sweets that is responsible for the largest part of Polish exports among sweets. The largest number of Polish sweets is purchased by Germany (in 2018, this country accounted for a quarter of all Polish exports of white chocolate, as well as filled chocolates worth PLN 355 million). The United Kingdom is also a large recipient of Polish food products, including chocolates (almost 1/3 of all Polish exports of this type of specialties go there). In particular, Hungary and… Ukraine, which despite exporting Roshen sweets to Poland, is equally eager to import Polish products, have a taste for Polish chocolate. Did they taste better than local specialties?
The fudge can also be halal
As the research results show, Polish caramel fudge has been loved all over the world and, apart from chocolate bars, is one of the most frequently exported items from Poland. These sweets, recognized abroad as "Fudge Creme Fudge Wawel", to a large extent reach the markets of EU countries, but also ... to Asian and Arab countries. In the Middle East, the demand was so great that the Wawel company even tried to obtain a halal certificate confirming "food purity" according to Muslim principles.
Marshmallow
Another iconic Polish sweets that have managed to secure a place on the shelves of foreign stores. Ptasie mleczko is one of the export hits of the Wedel brand, bought as eagerly by the countries of the European community as Russia, Ukraine or… other markets such as the USA, Canada, and the Philippines.
Champagne delicacies
In Poland, a cult and well-known delicacy, a kind of "discovery" abroad, which is slowly gaining in popularity ... Sponge cake with fruit jelly, covered with chocolate, has appealed to many foreign palates. So much so that the brand was bought by the global concern Mondelez International. It does not change the fact that the champagne delicacies are constantly produced in the factory in Płońsk.
Plum in chocolate
The iconic Śliwka Nałęczowska in chocolate is also one of the products that can be found on the shelves of foreign stores. Although Polish prunes coated with delicious milk chocolate are not as popular as, for example, filled chocolates, it is hard to deny that they have a great potential for increasing popularity, as foreign consumers slowly discover their taste and appreciate the quality.
Bright (or maybe just sweet) future of Polish confectionery?
The above-mentioned items are just some of the iconic Polish sweets that are slowly conquering foreign markets, not only European. And business forecasts indicate a further increase in revenues from the sale of Polish sweets in the world: up to USD 232 billion in 2022! And although Polish brands do not always allow themselves to carry out large advertising campaigns in the style of Western producers, gradually domestic products gain recognition and recognition ... especially for their excellent quality and taste that will remain in your memory forever.
Do you want to place an order for products? Contact us and we will prepare for you the most advantageous offer of excellent Polish sweets on the market.
Resources:
K. Janoś, Słodka branża rośnie w siłę. Polskie słodycze podbijają świat, Portal Wirtualna Polska: Finanse, źródło: https://finanse.wp.pl/slodka-branza-rosnie-w-sile-polskie-slodycze-podbijaja-swiat-6202961211741825a (dostęp: 8.10.2020).