Finlandia vodka, or vodka that stole the heart of the Scandinavians; was born in 1970 in the country it got its name from. The combination of carefully selected, 6-row barley stalks and fully natural, pure glacial water allowed to create a unique, 40% world-famous drink.
This one of the most sold brands is available both in pure form and in several flavors (including blackcurrant, coconut and forest fruit).
Fun facts about Finlandia vodka that you had no idea about
In 1970, when introducing vodka to the market, the company focused on the attractive name of the new product. There were many offers to the final stage of the competition: Vodkiss, Silver Ice, Valhalla, Ice Breaker, Kippis, Alko and of course Finlandia. The producer of the drink decided to choose Finlandia vodka, which is easy to pick up and is associated with the country of origin, with a view to introducing the alcohol to the American market.
A new bottle of Finlandia vodka, presented in 1990 on the American market, a few months later found its way to the Albert and Victoria Museum in London, as an example of Finnish utility glass. Landor Associates was responsible for its design.
Poland is the world's first market in terms of the amount of Finlandia vodka consumed. Our countrymen love this unique, 40% vodka in every version - both "pure" and flavored.
As the Polish market is of key importance to the producers of Finlandia vodka, the company conducted appropriate marketing research before introducing a new version of the drink - Finlandia Cranberry. A survey that was successful among consumers showed that our compatriots would be more likely to buy cranberry-flavored vodka if it was colored red. The company took all the remarks to heart and launched a specially designed version of Finlandia Cranberry in red: Finlandia Redberry Fusion. This product is available only in our country. In the rest of the world, Finlandia Cranberry is the leader in its colorless version: Finlandia Cranberry Fusion.
Finland vodka producers value the Polish market mainly due to its size. Subsequent marketing research carried out in Poland by its rulers led to the creation of a completely new vodka flavor: Finlandia Grapefruit. The success of the drink was so huge that some time later it was introduced to the world market.
Finns are extremely proud of Finlandia - vodka that in some way made this corner of Scandinavia famous. Although it is the most recognizable Finnish liquor, the inhabitants of this country prefer other vodkas such as Koskenkorva. Finlandia vodka in Finland is the same as Wyborowa in Poland.
Finlandia is a unique vodka, for which marketing also deserves recognition. This drink is famous for the best global advertising campaigns. Noteworthy: There are vodkas for lovers of orange juice and lovers of tomato juice. It's time for vodka for vodka lovers (1976) and In my previous incarnation I was pure glacial spring water (1998).
