Most of us, enjoying a hoppy drink in the evenings, do not think about its history. There are thousands of people behind each brand, headed by marketing specialists.
It cannot be denied that the beer market is not the cheapest - quite the opposite. The 10 largest beer brands in the world are worth nearly one hundred billion dollars. The global Covid-19 pandemic has clearly had an impact on the sale of this drink, but the industry wields huge capital resources.
What do our friends, family and colleagues choose most often? Let's take a closer look at the most valuable beer brands in the world.
Budweiser
The brand, belonging to the AB InBev concern, has been produced since 1876. This beer enjoys unflagging popularity, especially in the United States.
Warning! In Europe, we often confuse it with the Czech Budweiser Budvar liquor.
Bud Light
Another brand belonging to the AB inBev concern is a slightly lighter version of the American Budweiser.
Manufactured since 1981, it is the company's response to the growing market demand for low-calorie solutions.
Heineken
A Dutch gem whose beer is produced in many countries around the world. The brand itself attaches great importance to the promotion of its products.
It is worth mentioning that the limited Heineken bottle appeared in the James Bond movie.
Stella Artois
Beer is brewed in large breweries belonging to AB inBev, as well as smaller ones and in many countries, not only European.
Belgian liquor, the producers of which are famous for their campaigns supporting poor regions of the world.
Skol
The brand created by Carlsberg is particularly popular in Brazil. Ultimately, it was created as a global one, with a view to selling under a license in various parts of the world.
Corona
Beer is brewed in Mexican breweries belonging to the famous group AB InBev. This drink is very popular all over the world.
In the United States alone, it is the most-bought imported beer.
Guinness
The most popular dark beer in the world. This brand is most often promoted by people associated with the sports industry.
Currently, the drink is produced in over 50 countries and sold in over 100.
Coors Light
An American beer brand that has gained popularity by gradually building its own history.
Interestingly, the founder of the brewery was the German immigrant Adolph Coors.
Aguila
A curiosity for fans of the golden drink. The most popular beer in Colombia. This brand has been present on the world market since 1928.
Brahma
This is another drink offered to us by the AB inBev concern. This time we are dealing with beer with Brazilian roots.
Due to the global situation, caused not only by the epidemic, but also by many turbulences on the political scene, the ranking of the most valuable beer brands in the world is constantly changing. It is not known whether someone new, also worth trying out, will be included in the list in 2021.